15 December 2024
The principles are authored by Pumla Maswanganyi and edited by Cherné Africa; and embody the essence of designing futures that are built on a foundation of honouring heritage which is particularly important in a landscape like South Africa.
The journey of a methodical process (course) leads to a defined outcome (effect). We recognise that each process step contributes to the final result, and bears the imprint and purpose of the design.
Taxonomy of Essentials: We undergo a deliberate design process that identifies and prioritises only that which is truly beneficial, incorporating intentional breathing space to allow room for modularity and for one to continue to shape the proposition in the best fit way. This approach ensures that each element serves a distinct purpose, guided by ethical principles and a deep respect for context.
When assessing context, we reflect on the inherited foundations and present experiences: celebrating and (furthering) what is due, while (acknowledging) that which needs to be changed. This exploration is governed by the question: ‘What kind of ancestor do you want to be?’
Developing (Upon) Canons: We recognise that archives exist in a multiplicity of formats: some visceral, others ephemeral—but all living. As a result, we are adding to present lexicons, archives, and indices; in turn contributing to future heritages we can be proud of.
We recognise that the material from which we shape our worlds, comes in a diverse array of forms, extending beyond the merely physical. Whether we are engaging materials and elements we cannot physically grasp such as ideas or air, or more tactile matter, it is crucial to acknowledge and appreciate the full spectrum of materiality.
Multidimensional experiences: Our approach emphasises multi-sensoriality, embracing the sensory richness inherent in the lived experience. We reject the trend towards a sensory ‘flattening’ that only privileges the visible or the ‘tangible’, therefore shaping inclusive imaginaries.
We value a reciprocal exchange of knowledge, recognising the omnipresence of expertise. Wisdom exists all around us, and is also especially embedded in the land, culture, experiences, and reflections of those we collaborate with. In partnership, we prioritise joint wisdom, fostering a cyclical relationship of knowledge exchange. This mutual learning process empowers all parties to confidently assume custodianship over the proposition.
The journey of a methodical process (course) leads to a defined outcome (effect). We recognise that each process step contributes to the final result, and bears the imprint and purpose of the design.
Taxonomy of Essentials: We undergo a deliberate design process that identifies and prioritises only that which is truly beneficial, incorporating intentional breathing space to allow room for modularity and for one to continue to shape the proposition in the best fit way. This approach ensures that each element serves a distinct purpose, guided by ethical principles and a deep respect for context.
When assessing context, we reflect on the inherited foundations and present experiences: celebrating and (furthering) what is due, while (acknowledging) that which needs to be changed. This exploration is governed by the question: ‘What kind of ancestor do you want to be?’
Developing (Upon) Canons: We recognise that archives exist in a multiplicity of formats: some visceral, others ephemeral—but all living. As a result, we are adding to present lexicons, archives, and indices; in turn contributing to future heritages we can be proud of.
We recognise that the material from which we shape our worlds, comes in a diverse array of forms, extending beyond the merely physical. Whether we are engaging materials and elements we cannot physically grasp such as ideas or air, or more tactile matter, it is crucial to acknowledge and appreciate the full spectrum of materiality.
Multidimensional experiences: Our approach emphasises multi-sensoriality, embracing the sensory richness inherent in the lived experience. We reject the trend towards a sensory ‘flattening’ that only privileges the visible or the ‘tangible’, therefore shaping inclusive imaginaries.
We value a reciprocal exchange of knowledge, recognising the omnipresence of expertise. Wisdom exists all around us, and is also especially embedded in the land, culture, experiences, and reflections of those we collaborate with. In partnership, we prioritise joint wisdom, fostering a cyclical relationship of knowledge exchange. This mutual learning process empowers all parties to confidently assume custodianship over the proposition.
